‘Serving customers’ is a strategy?

“Bank of America is focused on their customers and on serving them well. That’s what customers want, and that’s the company’s strategy.”

Guess who said the above? None other than the great Warren Buffet, after Berkshire Hathway made its decision to invest $5 billion in Bank of America.

I am surprised. Since when did ‘focus on serving customers well’ become a strategy? Shouldn’t that be one of the primary goals of being in a business (any business) anyway?

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