I received an e-mail today from a Singapore daily deal site. As I glanced through, I saw one offer for something at S$28. The original price of that product was marked at about $320!
There are two ways I could have looked at it. The first one was: “Wow, what a deal! What a steal! Over 90% discount!”. However, that’s not what came to my mind. The immediate ‘reflex’ thought was: “What the heck! These guys have been minting money off us at that price!” Instead of feeling an affinity for the merchant offering that unbelievably low price, I felt a kind of revulsion—- I found myself questioning whether the product had been any good at all in the first place.
I see a lot of “deals” these days– after all that’s the flavour of the season now. But the more I see these outrageous sounding deals, the more I feel distanced from them. They seem to be becoming unrealistically cheap. I’m not sure if such deals are sustainable at all and if consumers will continue to be drawn towards them.
A deal has to sound and feel like a real deal!